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Regional Automotive Dealer Generates Huge ROI on IP Targeting Campaign!
Client: Multi-location Dealership in Kentucky
Category: Automotive – New and Pre-owned Sales
Our client is a high-volume regional auto dealer with 3 locations. They sell nearly 1,000 new and pre-owned vehicles each month. Their goal was to identify high potential customers for Buy-Back, and as well as conquest customers. While working with the dealership, two large groups of customers emerged. 1- nearly 40% of service customers at the dealership had never actually purchased a vehicle from them, and 2 – over 9,000 previous new and pre-owned customers from their CRM data were in a window to consider a new purchase.
After completing the discovery process for IP targeting, we identified approximately 6,000 high value prospects from among the candidate data. Through our patented targeting technology, the client was assured that their advertising efforts would reach the exact targets. Our push banner campaign to home PCs, tablets, and mobile devices of that target group paid off.
The results, according to the customer, were “stellar”. Based on Google Analytics, the campaign yielded 558 clicks to their sight, 530 new sessions, and a 138% increases in average time spent on the site. They credit over $500K in additional revenue based on the match back process, including $182K from customers who had not visited the dealership in the prior 9 months.
AUTOMOTIVE TARGETING SUCCESS STORY:
Local Automotive Dealer Converts Conquest Customers into sales using IP Targeting Campaign!
Client: Local Dealership in Chicagoland
Category: Automotive – Converting Conquest to Sales
Our client is a digital savvy local car dealer. With the client already equip with a high level digital strategy, their goal was to identify potential conquest customers using the patented targeting technology . We generated a list of potential prospects meeting the following criteria: 15 mile radius of dealer location, vehicles of the two top competing manufactures, who own/ lease a vehicle 4-8 years old or have a current lease expiring with in the next 18 months. The goal was to bring the targets to the dealership by serving ads showing current low payment specials on two top selling vehicles in hopes of converting them into a sale. To begin the IP targeting process we were able to identify 6,939 conquest targets, of that we were able to match 3,137 physical names to their IP addresses.
Through our patented IP targeting technology, the client was assured that their advertising efforts would reach the exact targets to home PCs, tablets, and mobile devices. While working with the dealership, we were able to identify 11 conversions or sold vehicles with in the first 10 days. Within 45 days of the campaign the dealer was able to identify another 3 conversions/sold vehicles, bring the total to 14 cars sold to conquest customers being served ads via the IP Targeting campaign.
The dealer was able to generate huge results fast! With the campaign only being live for 45 days, this dealership is consistently converting conquest customers. The dealer is serving 166,000 impressions per month, generating 288 clicks, with a average of 0.119% CTR, and 14 conversions within 45 days. We track each customer conversion once they purchase a car, removing those who were converted.
AUTOMOTIVE IP TARGETING & RETARGETING SUCCESS STORY:
Large Midwest automotive dealer “drives” leases with digital campaign!
Client: Chevrolet Dealer in Columbus, OH
A legacy automotive dealer was doing well with their new and used car business using both traditional and digital mediums. However, they were finding a large number of past clients were either going to other automotive dealers because they were not being properly prompted to come back to renew their leases. They needed to find a way to drive past customers back to their dealership to increase the number of leases.
Through a series of strategy meetings, we decided that the call to action we wanted to deliver to returning customers was to lease a low-end Chevrolet for $4000 down at $99 a month, and for the next model Chevrolet to lease it for $4000 at $129 a month. We targeted a mailing list of 25,000 people from their CRM platform online using IP targeting, hitting those on the append list up to 30 times in one month, including retargeting. We created both animated and flash banner ads delivered across mobile devices, tablets, as well as computers.
From the initial campaign, and now as an on-going part of the overall annual marketing plan, this dealership is consistently converting 16+ leases per month with 250,000 Impressions served with IP targeting and retargeting. We track each customer conversion as they come into the dealership, removing those who didn’t convert, and removing those who did opt in to a lease from their campaign every month.
Mobile Conquesting Campaign drives results for Honda dealership!
A mid-size Southeastern city Honda dealership was interested in promoting their low monthly payments to likely new car buyers.
Through our hyper-targeted mobile exchanges, we created a Mobile Conquesting strategy, which targeted Automobile Purchasers (currently in the market for a new car) who were within a particular county. They utilized our expandable ad format which allowed people to tap the banner ad and then view a full page ad on their mobile device. Users could then click on Call-To-Action buttons to go to the dealership’s website, click-to-call, or click to get directions.
The ad campaign had an overall Click-Through-Rate (CTR) of .68% (almost 10x the national CTR average), and the conversion rate (those clicking on one of the Call-To-Action buttons) was 4.89%!
Mobile Conquesting campaign drives results for Ford dealership!
A West Coast Ford dealership was interested in promoting their low monthly payments to likely new car buyers.
Through our hyper-targeted mobile exchanges, we created a Mobile Conquesting strategy, which targeted Automobile Purchasers (currently in the market for a new car) who were in a particular zip code. They utilized our expandable ad format which allowed people to tap the banner ad and then view a full page ad on their mobile device. Users could then click on a button to view details of the special monthly payments and the vehicles, click-to-call, or click to get directions.
The ad campaign had an overall Click-Through-Rate (CTR) of .70% (more than 10x the national CTR average), and the conversion rate (those clicking on one of the Call-To-Action buttons) was 3.98%!
Below are more MOBILE examples of Advertisements successfully used for Mobile Conquesting